Cycle for Survival is the movement to beat rare cancers. The high-energy indoor team cycling events provide a tangible way for people to fight back—100% of all money raised directly funds lifesaving rare cancer research.
OMD partnered with Cycle for Survival to help raise money across the country. A series of posters and flyers announcing the event were created for New York, Chicago, San Francisco, and Los Angeles. In addition to an animated presentation reporting the progress of each office involved, OMD was able to raise over $20,000 for the cause.
Art Direction - Lead Design